奔驰将推出全新品牌设计 Mercedes-Benz To Present All New Brand Design

现在的奔驰品牌形象设计已经用了18年之久了（跟我同岁！），所以要换新的了。更新内容包括一切商业运行环节，比如各款车的广告。这次推出的新设计以"The Star always shines from above.（星星（奔驰的三叉星）总是在上方闪耀）"这句格言为宗旨，融合了奔驰的传统和远见，令人对此品牌更加印像深刻。新的设计将在新C级旅行车的上市日11月1日发布。对于全白的三叉星标志，我想这不是最终的样子。



"Mercedes-Benz has announced today that after 18 years, the brand will be renewing their identity across all business units, starting November 1st. Under the motto "The Star always shines from above," the new identity features the iconic Mercedes-Benz Star prominently shining from above, with a distinct separation between this and the brand's written trademark.

According to Dr. Klaus Maier, Executive Vice President Mercedes Car Group and the gentleman responsible for company's Sales and Marketing: "In addition to having exciting products, a strong brand primarily distinguishes itself by a presence and positioning that is immediately and unmistakably recognisable – at any time, in any place and in any medium." He continues: "The new brand identity of Mercedes-Benz revives our entire presence, and ensures an unmistakable image which combines tradition with a future-oriented approach."


Expect to see Mercedes' new brand identity make its debut with the launch of the new C-Class Estate next month; in the meatime, keep reading for the official press release detailing MB's inspiration and objectives for the newest rendition of the Star. " From eMercedesbenz.